Sundance

I've been conducting an experiment over the last week to test how blogging can supplement a mini-marketing blitz directed at a specialized target audience.

Within 4 working days, I was able to contact the moderator of a Sundance Docs & Blogs panel discussion, contact and receive a response from all of the panelists, and receive an e-mail response from the editor-in-chief of indieWIRE who had just commented on his blog that "there is so much going on that the competition for attention is fierce."

The Sundance Film Festival starts tomorrow, and there is an interesting panel discussion that is happening on Saturday called "Docs, Blogs, & the Changing Politics of America."

From what I've been able to see online so far, Sundance hasn't published the list of panelists anywhere. I've been able to contact panel's moderator and determine the following list and makeup of the panelists:

* 4 Documentary Directors (Robert Greenwald, Heater Rae, Alex Gibney & Aaron Raskin)
* 1 Blogger (Jason McCabe Calacanis)

The Gothamist asked indieWIRE senior editor Eugene Hernandez to make some predictions for what to look out in the independent film world in the upcoming year.

The first thing Hernandez said was:

There is a panel at Sundance this year looking at the intersection of blogs and documentaries. I am curious to see what that is all about. Technology remains an important factor right now.